As of Friday, March 22nd, an overhaul of this bonus/malus mechanism went live!
Just like before, depending on the moment of the showtime and the MPAA rating (PG, R…), there will be more or less moviegoers.
The general idea is to give more flexibility to adjust and predict the Offset (surplus vs shortage of seatings occupied by moviegoers).
In a nutshell
The opacity level always indicates a step of +/-5%. The darker the color, the better the bonus: as an example, you’ll get the +20% bonus if you schedule a PG-13 movie at 8 p.m. on a Saturday. If you schedule a PG rated movie at 7 p.m. on a Monday, you’ll get +5% bonus.
*IMPORTANT*: the bonus or penalty (malus) is only based on the start time (top of the movie image!)
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Also, it’s now possible to change your Megaplex name for $10,000.
Check the left column of the BUY page.